Competition is fierce within the telecommunications’ industry due to similar product offerings and common targeted audiences. To increase market share and emphasize leadership, operators need to adapt customer marketing practices to their specific business model to increase revenue and retain customers.
Preventing churn is a key objective for customer marketing teams in telecommunications. One single percent of churn can cost millions of dollars in revenue. Retaining customers is thus central to remain profitable. Data-driven marketing strategy is the most important investment operators can make to limit churn and create meaningful customer connections.
Telecommunications and mobile money operators have millions of contacts in their database, they have gathered loads of customer data but do not leverage the most of it to engage with each one of their customers in a sustainable relationship.
Splio’s AI-powered Platform enables Telecommunications companies to engage each one of their customers in a unique and sustainable relationship. Individuation® Marketing is based on a one-of-a-kind innovation, arbitration, deciding every day what the most relevant message and the most appropriated channel would be for each one of the clients.
Splio is the first SaaS Marketing Software to offer one to one at scale, opening new business opportunities every day for companies and generating quick growth of additional revenue, customer retention and productivity.
See you on booth B-50 – Corner 13 on November 8th!
If you cannot attend the trade show, but you are willing to know more about our platform, feel free to contact us.
Cape Town, South Africa