Transform weak signals into strong actions with Splio Predictive AI
From clues to proof, Splio has investigated !
Purpose of the survey
CRM managers have become unwitting investigators. Every day, they piece together clues, clicks, number of views, abandoned carts, customer service tickets, and try, intuitively, to understand what customers really want.
On a small scale, intuition may be enough. But in databases of thousands, sometimes millions of contacts, this ongoing investigation requires time, vigilance and a lot of assumption.
Splio has investigated.
The reign of the
reagent has reached its limits
reagent has reached its limits
Acting after the fact is costly.
Open rate flagging :
we keep a uniform sending schedule that exhausts everyone.
Click rate flagging :
we catch up on a churn risk with a default discount.
Conversion rate flagging :
we launch a massive campaign "to drive
volume".
Consequences:
Pressure mounts, ROI stagnates and the team spends more time putting out fires than orchestrating decisive moments. It's not a question of effort, it's a question of method.
KIABI talks about it
"KIABI experiences a strong spike in activity during back-to-school season. By only targeting openers from the last 6 months, our manuel segmentations left out customers who only purchased during this period. Predictive AI corrects this bias by identifying all contact with high purchase potential, rather than just profiles that are reactive to our communications."
- Julie Huguet-Macquet
- Julie Huguet-Macquet
Predict to reveal the clues
Let predictive AI investigate your entire database! Predictive AI automatically connects the clues, weighs their importance, calculates a propensity (purchase, churn, cross-sell) and reveals the right moment to act to propose the action most likely to pay off.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that hits the mark. Contact, channel and timing are optimized, pressure decreases, and impact increases with Splio Predictive AI.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that hits the mark. Contact, channel and timing are optimized, pressure decreases, and impact increases with Splio Predictive AI.
The 5 decisive moments
where predictive makes the difference
where predictive makes the difference
We see the click after the wave
Late catch-up, default discount.
Generic proposal, out of context.
Uniform cadence, mounting fatigue.
Sending at a fixed time, missed opportunities.
< Exploration signal >
< Churn risk >
< Up-sell / Cross-sell >
< Frequency & pressure >
< Sensitive timing >
We capture the intent before the cart and follow up at the right time
Early detection, tailored action, preferred channel.
Relevant offer at the right time.
Controlled pressure per contact and per channel.
Optimization of shipments by day/hour
Millesima talks about it
"Data management has always been part of Millesima's DNA. As long as the data stored in the database is properly structured, predictive AI can only increase the revenue attributed to CRM. It's a virtuous circle that, through machine learning, allows us to send fewer emails, but with more qualitative and personalized messages."
- Benoît Gibier
- Benoît Gibier
+ 7 %
in orders
− 17 %
in messages sent
+ 36 %
incremental revenue / 1,000 contacts
Propensity score
> 72
action trigger
Go predictive!
From evidence to performance
Let predictive AI investigate your entire database! Predictive AI automatically connects the clues, weighs their importance, calculates a propensity (purchase, churn, cross-sell) and reveals the right moment to act to propose the action most likely to pay off.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that hits the mark. Contact, channel and timing are optimized, pressure decreases, and impact increases with Splio Predictive AI.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that hits the mark. Contact, channel and timing are optimized, pressure decreases, and impact increases with Splio Predictive AI.
