Adapting Customer Relationship Management to New Retail in China.
Download our free guide here.
China’s retail landscape is in a period of transformation.
On the one hand, it’s getting bigger. This year, China is expected to post up retail sales of $5.6 trillion and overtake the US to become the world’s largest retail market. On the other hand, it’s getting more interesting. China’s mobile-led, online and offline integrated retail landscape is changing the way retailers both big and small think about supply chains, shopfronts and marketing.
What are the changes generated by New Retail in China?
– Membership is becoming a precondition of purchase.
– Customization and personalization are accelerating.
– Physical retail is experiencing e-commercification.
Have a nice reading!
Your information and data gathered by the company Splio SAS located at 27 boulevard des Italiens, 75002 Paris, France, RCS Paris 434 533 071), allows us to respond to your request for information on our products and services. The transmission of your data is free, however without at least the information marked with an asterisk, we won’t be able to handle your request; any other data is optional. Your data will be provided to our commercial and marketing department. Your data will be kept for the time it takes to respond to your request and will not be transferred to third parties. In accordance with law n° 78-17 dated 06/01/1978 amended and with Directive 95/46/CE of 24/10/1995 on data protection, you have the right to access your data; you may have your data rectified or deleted by sending your request to Splio by email at email@example.com.