Adapting CRM to New Retail in China.

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What are the impacts of New Retail in the Customer Relationship Management? 

China’s retail landscape is in a period of transformation.

On the one hand, it’s getting bigger. This year, China is expected to post up retail sales of $5.6 trillion and overtake the US to become the world’s largest retail market.​ On the other hand, it’s getting more interesting. China’s mobile-led, online and offline integrated retail landscape is changing the way retailers both big and small think about supply chains, shopfronts and marketing.​

What are the changes generated by New Retail in China?
– Membership is becoming a precondition of purchase.
– Customization and personalization are accelerating.
– Physical retail is experiencing e-commercification.

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