Individuation® Marketing Platform.

Exploit the full business potential of each customer in your database

Communicate with each of your customers on a case-by-case basis usingAI

One to one marketing is possible as soon as the brand's stakes match with the expectations of each customer in order to reach the optimum, i.e. the best possible relationship for all.

Our Individuation® platform is the first marketing platform in the world to determine the optimum match between a brand and each of its customers every day.

The optimum is calculated thanks to an innovation without equivalent on the market, the arbitrage, allowing the platform to transmit each day the most relevant campaigns to the most appropriate channels for each customer in base, for a truly one-to-one activation.

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Reconcile the issues of the brand with those of each of the customers
to achieve the optimum for all

customer_knowledge

Increased customer knowledge

Based on data enriched daily, our predictive models calculate every day the appetite of each customer in base .

business objectives

Business issues of the brand

The platform allows you to set the sales target, operational rules and budget constraints of the brand, in addition to the campaigns.

arbitration

Automation of arbitration

The platform automates the arbitration of the optimal daily and allows 1to1 activation on the most appropriate channels.

The Individuation® unleashes the potential of your campaigns

THERE ARE NO MORE SEGMENTS OR SEGMENTATIONS

Every customer is a segment

  • The platform addresses and works every day with all the customers in your database , regardless of their type (first-time buyers, churners, etc.)
  • The platform is responsible for finding the best solution for each of your customers every day

Maximize the duration and reach of your campaigns

Relevant campaigns activated every day

  • A new arbitration is carried out each day taking into account the available campaign opportunities
  • Every day, the platform decides if there is relevant content or not for each client in the database

THERE ARE NO MORE STANDARD MODELS OF SCENARIZATION

A CRM plan for every customer

  • There are no more uniform scenario models: arbitrage offers a new way to build a marketing plan where triggers and marketing campaigns coexist
  • The platform automatically decides the most relevant priorities and sequences

THE MANAGEMENT OF THE MARKETING PRESSURE IS CENTRALIZED

Marketing pressure is omnichannel

  • The marketer pilots and the platform centrally orchestrates all channels
  • CRM teams define marketing pressure rules by channel and by type of campaign

Automated Daily Arbitrage

1:1 activation on all channels

  • The platform arbitrates every day on the most relevant message on the most appropriate channel for each customer
  • The platform automatically transmits the broadcast order of each campaign to each activation and routing tool

Make profits with the utmost respect for the customer

revenue

Additional revenue

The main challenge of Individuation® is to generate additional revenue from each client in base.

Gain

Productivity gains
and creativity

2x less time spent on setting up campaigns, 2x more time for new marketing actions.

Respect

Respect for the customer and a lasting relationship

Relevance and control of marketing pressure mechanically contribute to the sustainability of the customer relationship.

Get started with Splio today.

Our Individuation® Marketing software suite enables marketers to engage each of their customers in a unique and lasting relationship.

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